What do linen and luxury hotels have in common? Details.

Task

Simplicity is the key when you look at the work of Triad export's Settings by B. The identity needed that simplicity such that it fitted in the grandness of prestigious five star hotels, resorts and spas they serve worldwide. Orange being an optimistic and mood setting color, it brought freshness to the brand. The logo highlights the little details, the purity and the beautiful contrast which the brand believes in. We have tried to capture the texture, finesse and style of the in the business stationary and collaterals of the brand designed and produced with care.

  • Client

    Setting by B

  • Categories

    Website Design, Branding

  • Deliveries

    UI/UX Design, Art Direction, Brand Strategy

  • Industry

    Luxury, Hospitality, eCommerce

  • Service

    Brand Identity, eCommerce Design

  • Geography

    India, Global

  • Scale

    SMB, Luxury Brand

  • Tags

    Branding, Hospitality, Linen, Brand Identity, Luxury, ecommerce

Challenge

Settings by B supplies linen to five-star hotels, resorts, and spas worldwide a client base where subtlety and detail matter more than boldness. The challenge was building a brand identity and eCommerce experience simple enough to sit comfortably alongside the grandness of five-star hospitality brands, without competing with them for attention.

Solution

Kormoan built Settings by B’s identity around restraint and detail a logo and visual system centered on purity and contrast, with an optimistic accent color chosen to bring warmth without overwhelming the brand’s simplicity. That same attention to texture and finish was carried through business stationery, collateral, and the eCommerce experience. The result is a luxury linen brand identity and eCommerce design built to hold its own with five-star hospitality clients globally.

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increase in B2B enquiries

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increase in average order value

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