What do linen and luxury hotels have in common? Details.
Simplicity is the key when you look at the work of Triad export's Settings by B. The identity needed that simplicity such that it fitted in the grandness of prestigious five star hotels, resorts and spas they serve worldwide. Orange being an optimistic and mood setting color, it brought freshness to the brand. The logo highlights the little details, the purity and the beautiful contrast which the brand believes in. We have tried to capture the texture, finesse and style of the in the business stationary and collaterals of the brand designed and produced with care.
- Client
Setting by B
- Categories
Website Design, Branding
- Deliveries
UI/UX Design, Art Direction, Brand Strategy
- Industry
Luxury, Hospitality, eCommerce
- Service
Brand Identity, eCommerce Design
- Geography
India, Global
- Scale
SMB, Luxury Brand
- Tags
Branding, Hospitality, Linen, Brand Identity, Luxury, ecommerce






Challenge
Settings by B supplies linen to five-star hotels, resorts, and spas worldwide a client base where subtlety and detail matter more than boldness. The challenge was building a brand identity and eCommerce experience simple enough to sit comfortably alongside the grandness of five-star hospitality brands, without competing with them for attention.
Solution
Kormoan built Settings by B’s identity around restraint and detail a logo and visual system centered on purity and contrast, with an optimistic accent color chosen to bring warmth without overwhelming the brand’s simplicity. That same attention to texture and finish was carried through business stationery, collateral, and the eCommerce experience. The result is a luxury linen brand identity and eCommerce design built to hold its own with five-star hospitality clients globally.
increase in B2B enquiries
increase in average order value
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