A brand that says and takes healthy habits to heart.

Task

It’s easy to say something is healthy, but how do you show it? Olive.it logo prominently reads the words ‘live it’, tactfully merging it with an olive branch. Colours taken from the Italian flag, the green adding freshness and life while red adds a hint of richness to it. The richness was carried forward in the corporate identity keeping it very subtle. They say never judge a book from its cover, but that’s exactly how its done. / When you are one amongst many on a shelf, it is the one standing out the most which catches your attention.