Where product discovery meets modern commerce.
Pringle partnered with us to elevate its digital and brand presence for a new generation of consumers. We designed a modern commerce experience that combines intuitive product discovery, compelling visual storytelling, and seamless shopping across devices. Alongside the website, we defined a scalable creative direction for social media and produced brand films that extended the same visual language across every customer touchpoint. The result is a cohesive brand ecosystem that enhances discoverability, builds trust, and creates a stronger connection between the brand and its customers.
- Client
Pringle Appliances
- Categories
Branding, Experience
- Deliveries
Content, Social Creative, Art Direction, Ecommerce
- Industry
Consumer Electronics, eCommerce
- Service
eCommerce Design, UX Redesign
- Geography
India
- Scale
Enterprise, Consumer
- Tags
Consumer Electronics, Product Discovery, Retail, India, ecommerce


Built around seamless product discovery, the experience combines intuitive search, thoughtful information architecture, and immersive product storytelling. Every touchpoint was designed to reduce friction, simplify decision-making, and create a modern eCommerce experience that feels both effortless and engaging.






Creating a visual language beyond commerce




Challenge
Pringle Appliances needed to modernize its digital and brand presence for a generation of appliance buyers who research and compare online before ever visiting a store. The existing digital experience wasn’t built around product discovery search, comparison, and storytelling were fragmented across the website and social channels, making it harder for customers to move from browsing to a confident purchase decision.
Solution
Kormoan redesigned Pringle’s digital commerce experience around structured product discovery: intuitive search, clear information architecture, and immersive product storytelling built to reduce decision friction. We extended the same visual language into a scalable social media content system and brand films, so every touchpoint website, social, and video reinforced the same story. The result is a consumer electronics eCommerce UX design that connects discovery, storytelling, and purchase into one coherent journey.
increase in organic site traffic
improvement in product page conversion
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