Where product discovery meets modern commerce.

Task

Pringle partnered with us to elevate its digital and brand presence for a new generation of consumers. We designed a modern commerce experience that combines intuitive product discovery, compelling visual storytelling, and seamless shopping across devices. Alongside the website, we defined a scalable creative direction for social media and produced brand films that extended the same visual language across every customer touchpoint. The result is a cohesive brand ecosystem that enhances discoverability, builds trust, and creates a stronger connection between the brand and its customers.

  • Client

    Pringle Appliances

  • Categories

    Branding, Experience

  • Deliveries

    Content, Social Creative, Art Direction, Ecommerce

  • Industry

    Consumer Electronics, eCommerce

  • Service

    eCommerce Design, UX Redesign

  • Geography

    India

  • Scale

    Enterprise, Consumer

  • Tags

    Consumer Electronics, Product Discovery, Retail, India, ecommerce

Built around seamless product discovery, the experience combines intuitive search, thoughtful information architecture, and immersive product storytelling. Every touchpoint was designed to reduce friction, simplify decision-making, and create a modern eCommerce experience that feels both effortless and engaging.

Creating a visual language beyond commerce
Our approach extended beyond the eCommerce experience to create a scalable social media identity for the brand. By combining product storytelling with food, lifestyle, and festive moments, we crafted a content ecosystem that feels relevant, memorable, and distinctly Pringle. The result is a unified brand experience that remains consistent across every digital touchpoint while building stronger connections with consumers.

Challenge

Pringle Appliances needed to modernize its digital and brand presence for a generation of appliance buyers who research and compare online before ever visiting a store. The existing digital experience wasn’t built around product discovery search, comparison, and storytelling were fragmented across the website and social channels, making it harder for customers to move from browsing to a confident purchase decision.

Solution

Kormoan redesigned Pringle’s digital commerce experience around structured product discovery: intuitive search, clear information architecture, and immersive product storytelling built to reduce decision friction. We extended the same visual language into a scalable social media content system and brand films, so every touchpoint website, social, and video reinforced the same story. The result is a consumer electronics eCommerce UX design that connects discovery, storytelling, and purchase into one coherent journey.

0 %

increase in organic site traffic

0 %

improvement in product page conversion

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