Designed for the Kifayati (economical) audience.
A brand for the masses, selling on being a good quality product at economical range, we knew had to be dealt from a different perspective. We created a digital language which was upbeat and impactful, the big and bold fonts, colors and informative structure makes sure that a persuasive salesman is not missed on the website. The audience of the brand wants to be very sure before making a purchase, be it the price, or how it looks and works, we gave them all – a 360degree view of the product, map view to locate a seller nearby and inform of the vast network.
- Client
Osmo
- Categories
Website Design
- Deliveries
Development, UI, UX, Concept
- Industry
Consumer, Mass Market, India
- Service
Digital Product Design
- Geography
India (Mass Market)
- Scale
Consumer, Mass Market
- Tags
Value Consumer, Vernacular, Mass Market, India, Digital Product










Challenge
Osmo needed mass-market ecommerce UX design built for India’s value-conscious “Kifayati” consumer a segment that wants absolute certainty on price, quality, and reliability before purchasing. Standard ecommerce patterns don’t work here; the brand needed genuine vernacular UX design India and a value-first interaction model that persuades without feeling like a hard sell.
Solution
Kormoan created an upbeat, high-impact digital language bold typography, informative structure, and a persuasive-but-trustworthy tone tailored to mass-market buyers. A 360-degree product view, map-based seller locator, and clear network visibility gave buyers everything needed to decide with confidence, applying value consumer digital product design and India ecommerce website design built for accessibility at scale.
increase in seller locator usage
increase in on-site product engagement time
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