Modern experience to a traditional industry.
The development of mankind would have been impossible but for steel. The backbone of developed economies was laid on the strength and inherent uses of steel. and while for some people it's just a metaphor, there are also the ones for whom it's a hot and solid reality. Here's the design that presents the vibes of this sphere: we took the modern web approach for the website of a steel production company. The designer decided upon a full-screen, beautifully selected background image to capture people's attention and give an instant view on the product and processes. Feel the magic of heavy industry.
- Client
Madhav Stelco
- Categories
Website Design
- Deliveries
Development, UI, UX, Concept
- Industry
Manufacturing, Industrial, Steel
- Service
Brand Identity, Website Design
- Geography
India
- Scale
SMB, Industrial
- Tags
Manufacturing, Industrial, Steel, B2B, Brand Identity, India









Challenge
Madhav Stelco operates in one of India’s most traditional B2B industries, where most competitor websites still read like static brochures from a decade ago. The challenge was building a modern web presence that captured the scale and reliability of a steel manufacturer without losing the industry’s sense of substance a brand identity and website design that felt current without feeling generic.
Solution
Kormoan designed Madhav Stelco’s website around full-screen, carefully art-directed imagery of the company’s products and processes, giving visitors an immediate, visceral sense of the business before a single line of copy. The information architecture was structured to move B2B buyers from first impression to product specifics quickly, without burying the essentials under decorative content. The result is an industrial brand and website design that modernizes how Madhav Stelco is perceived by B2B buyers and partners.
increase in B2B enquiries
reduction in bounce rate
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