Creation of a super hero for the job finders.

Task

Everything in the company is well crafted and personalized, so this became our mantra for the HR firm Blue Mascot. When once a client who became our friend came to us for branding a new company they were starting, a recruitment firm which would get involved with people like never before, we were excited first for the good idea and then to create a strong unique brand out of it. In the concept phase we decided that being a young brand, we needed to give it a cool, dynamic yet corporate look.