Creation of a super hero for the job finders.

Task

Everything in the company is well crafted and personalized, so this became our mantra for the HR firm Blue Mascot. When once a client who became our friend came to us for branding a new company they were starting, a recruitment firm which would get involved with people like never before, we were excited first for the good idea and then to create a strong unique brand out of it. In the concept phase we decided that being a young brand, we needed to give it a cool, dynamic yet corporate look.

  • Client

    Invest India

  • Categories

    Branding, Website

  • Deliveries

    UI/UX Design, Art Direction, Brand Strategy, Development

  • Industry

    HR Tech, Employment, Consumer

  • Service

    Brand Identity, Illustration, Character Design

  • Geography

    India

  • Scale

    Consumer Startup

  • Tags

    HR Tech, Brand Character, Illustration, Job Platform, India

Challenge

A new HR and recruitment platform needed a brand identity strong enough to stand out in a crowded employment-tech space, while still reading as approachable to the everyday job seeker rather than corporate and impersonal a young brand that needed a distinctive, ownable character, not just a logo.

Solution

Kormoan created a brand character and illustration system for the platform a mascot designed to give the brand a dynamic, approachable personality carried through visual identity, UI/UX design, and website development.

0 X

brand recognition

0 %

higher engagement

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