Creation of a super hero for the job finders.
Everything in the company is well crafted and personalized, so this became our mantra for the HR firm Blue Mascot. When once a client who became our friend came to us for branding a new company they were starting, a recruitment firm which would get involved with people like never before, we were excited first for the good idea and then to create a strong unique brand out of it. In the concept phase we decided that being a young brand, we needed to give it a cool, dynamic yet corporate look.
- Client
Invest India
- Categories
Branding, Website
- Deliveries
UI/UX Design, Art Direction, Brand Strategy, Development
- Industry
HR Tech, Employment, Consumer
- Service
Brand Identity, Illustration, Character Design
- Geography
India
- Scale
Consumer Startup
- Tags








Challenge
A new HR and recruitment platform needed a brand identity strong enough to stand out in a crowded employment-tech space, while still reading as approachable to the everyday job seeker rather than corporate and impersonal a young brand that needed a distinctive, ownable character, not just a logo.
Solution
Kormoan created a brand character and illustration system for the platform a mascot designed to give the brand a dynamic, approachable personality carried through visual identity, UI/UX design, and website development.
brand recognition
higher engagement
Get awesome content
in your inbox.
And stay in touch. Get the most thought provoking ideas about design, technology and marketing for your brand. No hocus focus only awesome stuffs, or not.




























