Revamping the digital experience of the brand.

Task

We partnered with highly renowned Kent to create their digital experience powerful and true to their brand identity. It was built after an intensive study done about the users, visitors and the audience. Having a strong presence in the water purifier market and well placed in the minds of Indian people via advertising, the website had no significant existence. Our task was to recreate their digital experience and we went the extraordinary interactive way ensuring the experience was easy to navigate, fun to explore, and convincingly informative.

Challenge

KENT is one of India’s best-known water purifier brands with strong offline and advertising presence, but its website hadn’t kept pace the digital experience had no real presence relative to the brand’s recognition in the market. For a household name, an underpowered website risks undermining the trust built through decades of offline brand-building.

Solution

Kormoan rebuilt KENT’s digital brand experience from the ground up, starting with research into users, visitors, and audience behavior before any design work began. The new site was built to be interactive rather than static easy to navigate, engaging to explore, and clear enough to convince a purchase-considering visitor. The result is a website redesign and brand experience that finally matches KENT’s stature as a household consumer brand.

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increase in organic site traffic

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more product enquiries

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