Dining out has a whole new experience.

Task

Creating a change in the way people go out for meals, was not just a change, but a cultural shift. The ease of booking a table, never having to wait in a queue, getting discounts and knowing which events are going on where, at not just luxury restaurants but every restaurant in the city, was what this no-fuss generation had been waiting for. The same philosophy went into building the product ClickTable. Resonating its name, booking a reservation was done in a click. A directional interface with information laid out as per relevance and tagging to make browsing and finding new places fun and easy.

  • Client

    Clicktable LLC

  • Categories

    Progressive App

  • Deliveries

    UI, UX Research & Design for IOS & Web

  • Industry

    Food Tech, Hospitality, Consumer

  • Service

    Mobile App Design

  • Geography

    India

  • Scale

    Consumer Startup

  • Tags

    Food Tech, Restaurant App, Mobile App, India, Consumer

Challenge

Booking a restaurant table in India typically meant calling ahead, waiting in line, or relying on word of mouth  a slow, fragmented process for a generation used to booking everything else in a tap. ClickTable needed a food tech product that made table booking, discounts, and event discovery effortless across every kind of restaurant, not just high-end ones.

Solution

Kormoan designed ClickTable’s UX and UI around a directional interface, where restaurant information is surfaced by relevance and tagging rather than an undifferentiated list. Booking a table was reduced to a single click, resonating directly with the product name, with browsing and discovery structured to make finding somewhere new feel fun rather than effortful. The result is a restaurant discovery and dining app UX that makes booking as fast as the modern consumer expects.

0 %

reduction in average time-to-book

0 %

increase in repeat bookings

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