A brand that says and takes healthy habits to heart.

Task

It’s easy to say something is healthy, but how do you show it? Olive.it logo prominently reads the words ‘live it’, tactfully merging it with an olive branch. Colours taken from the Italian flag, the green adding freshness and life while red adds a hint of richness to it. The richness was carried forward in the corporate identity keeping it very subtle. They say never judge a book from its cover, but that’s exactly how its done. / When you are one amongst many on a shelf, it is the one standing out the most which catches your attention.

  • Client

    Olive.it India

  • Categories

    Branding

  • Deliveries

    Brand Strategy, Packaging, Art Direction

Challenge

Claiming a product is “healthy” is easy; proving it on-shelf, where a brand has a fraction of a second to catch a shopper’s eye among dozens of competitors, is the real challenge. Olive.it needed a brand identity and packaging system that visually communicated freshness and quality at a glance, standing out on a crowded FMCG shelf.

Solution

Kormoan built Olive.it’s brand identity around a name that does double duty “Olive.it” reading as “live it” merged visually with an olive branch, and a color palette drawn from the Italian flag to signal authenticity and richness. The identity was carried through packaging and brand collateral with restraint, letting the core mark do the work. The result is an FMCG brand identity and packaging design built to be recognized and trusted at shelf.

0 %

increase in shelf-level brand recognition

0 %

increase in retail sell-through post-rebrand

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