Designed for the Kifayati (economical) audience.

Task

A brand for the masses, selling on being a good quality product at economical range, we knew had to be dealt from a different perspective. We created a digital language which was upbeat and impactful, the big and bold fonts, colors and informative structure makes sure that a persuasive salesman is not missed on the website. The audience of the brand wants to be very sure before making a purchase, be it the price, or how it looks and works, we gave them all – a 360degree view of the product, map view to locate a seller nearby and inform of the vast network.