A different kind of finance app.
Task
This wasn’t just about building another budgeting tool — it was about empowering people to feel in control of their money. Financial habits are deeply personal, often shaped by emotion, culture, and experience. Our goal was to create an AI-driven platform that adapts to real-life behaviors — whether it’s tracking daily expenses, managing irregular income, or planning for future goals. We removed complexity, avoided jargon, and focused on making every interaction feel intuitive, supportive, and trustworthy. The result: a product that meets people where they are — helping them build better habits, one smart insight at a time.
Crafted with simplicity and visual clarity at its core, the design blends intuitive layouts with engaging graphical insights. Inspired by the ease and familiarity of social platforms, it encourages exploration, builds emotional connection, and makes money feel less like math — and more like life.
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