“In to the Unknown”
We are into an extraordinary era.
For the first time, we’re not just designing for behavior
we’re designing for intelligence.
Apps are not just responsive – they are beginning to understand.
They can… Reason. Suggest. Generate. Interpret.
And they’re doing all this in real time, alongside us.
But in this rush of capability, there’s a deeper question rising:
What does it mean to design for intelligence?
As designers, we’ve always worked within a set of known constraints – resolution, speed, memory, attention, business goals. But now we are designing in unknowns. For intent. For ambiguity. For trust. For infinite expendability. These aren’t new problems, but they feel sharper in the presence of AI.
At Kormoan, we’ve spent the last decade building products, platforms, and brands that have helped businesses grow, raise capital, and find their place in the market. But AI calls for something more foundational – something that speaks not just to business opportunity, but to human interpretation & responsibility.
This is why we created Design for AI.
It’s not just a blog.
It’s not a playbook.
It’s a shared space – for reflection, rigor, and reimagining what it means to design in the age of intelligence.
This is a team effort – born from dozens of internal conversations, weekend research threads, early client discussions, and real product challenges. This is the work of curious designers, engineers, founders, researchers – each asking better questions and challenging each other to go deeper.
And so, Design for AI is built on four living pillars:
Learn
Explore
Stories
Principles
We believe that the future of AI isn’t just about how intelligent our apps become
It’s about how deeply human our designs remain.
That’s the purpose behind Design for AI.
We hope it becomes a place where we build great products together.
We hope it becomes a place where your questions, your creativity, and your care shape the next generation of AI experiences – with us.
We’re just getting started – and we’re glad you’re here.
With care,
On behalf of the Design for AI team
Ashutosh
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We start with the patterns. What can AI actually do in a product context? From suggestion and summarization to personalization and prediction — this pillar explores the distinct “modes” of AI interaction and capability, helping designers see possibilities beyond the surface.
Every industry has its own rhythms and realities. In this section, we explore how AI is transforming sectors — healthcare, education, logistics, finance, and more. We highlight not only what’s happening, but what’s possible — so designers and founders can think contextually, not generically.
No framework replaces human experience. This section is for the voices — of designers navigating ambiguity, of teams launching AI products, of mistakes made and lessons learned. This is where design comes alive: in the lived, messy, beautiful journey of creating something real.
AI is not neutral. Every product decision has an impact. This pillar offers a growing library of guides, questions, UX principles, AI component design resources and ethical considerations that keep us grounded — so we design not just with speed, but with care & clearity.
Navigate life with purpose, guided by AI wisdom.
A different kind of finance app.
Designing for Bharat, at scale.
